Welcome to this article about why investing in Web Accessibility is a smart move in 2023 via Afrokonnect.
The world’s population has Internet accessibility in excess of 50%. But the other half still struggles to connect, largely because of obstacles like financial position, geography, and handicap. It has been challenging to close the digital gap, especially for those with impairments who have trouble communicating and interacting with digital material.
In fact, according to ADA (Americans with Disabilities Act) data, 1 in 5 Internet visitors has a handicap. To put it simply, 1 out of 5 website visitors find it difficult to browse if you haven’t yet made an investment in web accessibility.
Would you ever go to a website that was difficult to use? Absolutely not! Well, that’s what individuals with disabilities go through every day when they use the Internet. Naturally, they will leave if you don’t take action quickly!
However, you should not rush in and purchase the first brand that comes to your attention. A quality web accessibility tool is a prerequisite for success. Check this Liquid Web review if you opt for a superior experience.
Now, let’s get into more details!
What Is Website Accessibility?
Web accessibility, in its simplest form, refers to a feature of an application or website that makes it simple for users with impairments to use. Best practices for accessibility make it easier for people with disabilities to engage with digital domains, much as wheelchair ramps and Braille signs make it easier for some people to enter, traverse, and utilize physical areas.
How Web Accessibility Really Pays Off? Reasons To Invest In Accessibility In Digital Services
These would be the top seven factors that contribute most significantly to company growth and health.
1. Transforms Consumers into Brand Ambassadors
Web accessibility improvements make it simpler for your intended audience to access and utilize your website. As a result, individuals may connect with and discover your brand, becoming brand ambassadors.
Web accessibility is, therefore, a long-term investment rather than an expense. Enhancing your website’s accessibility won’t cost you much compared to the advantages. As a result, investing in online accessibility can only increase your financial return and reduce your costs.
2. Display the Values of Your Company
We are aware, but one must be inclusive whenever it comes to online exposure; after all, you wouldn’t want it to appear that your product is solely for a specific demographic, would you? Consider inclusion as a quality of the medium rather than the message when defining accessibility.
Because of this, the accessibility of your project has an effect that extends well beyond the individuals who rely on it and conveys to everyone who interacts with it that your company values inclusivity.
3. Improves The SEO of Your Site
Your SEO may be dramatically improved by web accessibility. An accessible website, first and foremost, conforms with Google’s accessibility recommendations for improving everyone’s online experience.
Additionally, having your site or app user-friendly is another aspect of accessibility. Your site’s user experience (UX) will increase, sending good indications to the search engine bots.
4. It Benefits to Be Reachable
When calculating the return on investment (ROI) of accessible experiences, you should consider both the money you make and the money you save.
The first benefit is the extra money you make thanks to accessibility improvements. The TEI research estimated that a typical Siteimprove client realizes over $179,000 in the risk-adjusted current value over 3 years.
What role does accessibility play in this value, and where does it originate from? You directly improve your bottom line by expanding your market reach when you design digital consumer experiences that are usable by those who are blind or hard of hearing.
Why Investing in Web Accessibility is A Smart Move In 2023
5. You’ll Reduce Your Legal Risk
Nowadays, speaking of the cost savings and company reputation, web accessibility lawsuits has increased recently, and consumer groups with a public face are garnering unfavorable press. On this subject, there are no indications of slowing.
Avoid having your company’s name added to the growing list of examples that highlight the value of accessible user interfaces.
6. Stimulates Innovation
The team is inspired to think creatively and develop cutting-edge solutions by adopting online accessibility, which may help you stand out from the competition. For example, your design team may develop adaptable and user-friendly solutions that make it simple for visitors to engage with your website or app.
7. Strengthens Market Penetration
As was already established, one billion individuals worldwide (or around 15% of the population) are disabled. Everyone benefits from accessible design considerations, including individuals with sluggish internet connections, the elderly with restricted mobility, and persons with impairments.
To make your company website more user-friendly for this audience, update it. This will increase the usability and user experience of your website, gaining you more devoted clients and expanding your market.
Why Investing in Website Accessibility is A Smart Move
The video below is about how to check if your website or app is following accessibility compliance;
The Bottom Line: The Future Is Accessible!
A few years ago, the initiative of improving accessibility was primarily motivated by the worry of legal action. Today, however, marketers are aware of the far-reaching effects of accessible experiences at all organizational levels, both internally and on fronts where customers are concerned.
It can’t be denied. A comprehensive digital marketing plan that is effective must include accessibility. You run the danger of falling behind if you don’t get on board right away. You do not, however, have to go it alone. Web accessibility platforms and tools greatly raise the success rate by ensuring that all the moving pieces of your website, such as accessibility, SEO performance, and analytics, operate in unison. So, don’t waste any time.
Start browsing for the top providers to make your site accessible to each and every person worldwide. It’s not only a legal requirement and beneficial for your business. It’s also the right thing to do!