3 Mistakes to Avoid when Naming a Business Brand

3 Mistakes to Avoid when Naming a Business Brand

3 Mistakes to Avoid when Naming a Business Brand via Afrokonnect.

In this article you will learn How to Avoid Common Mistakes and Disasters When Naming Your Brand.

Many entrepreneurs have often wondered about the significance of their brand’s name.

Well, just so you know, nothing can derail your company’s opportunities for success faster than an unpleasant or embarrassing business name.

And this is especially true in today’s age, where businesses are carefully set up to attract customers through branding.

The average first-time customer looking to get their hair done would find it rather strange to see salons called ‘Hair Today, Dye Tomorrow’ and ‘Lunatic Fringe.’ They might just avoid them altogether.

Your company’s heart is its brand name. If properly done, it would improve your business, but it could be the end of your business if done wrong.

And as you begin searching for compelling brand name ideas, know that the simplest approach to keep your business alive is to avoid employing embarrassing names.

Mistakes to Avoid when Naming a Business Brand

So here are three easy tests to assist you in doing so.

1. Avoid Lengthy and Confusing Brand names

Is Your Company’s Name Lengthy or Confusing?

When naming your firm, using difficult or complicated words is something to steer clear of.

Difficult brand names are unappealing; nobody wants to spend time or effort learning how to pronounce your company’s name correctly.

Customers favor short, clear, and unique brand names over complex names since they are easier to spell, pronounce, remember, and search online.

You risk losing good business to competitors with creative and exciting brand names if your brand name is too ‘looooong.’

And, because your brand’s name establishes the tone of your brand and provides the initial impression of your firm, it’s crucial to select short, engaging words that glide off the tongue.

Avoid names that are unnecessarily long and complicated, like ‘King of Nanning, Guangxi, and His Friends Trading Company Ltd,’ or ‘Shenyang Prehistoric Powers Hotel Management Limited Company.’

2. Avoid Sending Political and Derogatory Message

Is There A Political Message In Your Brand’s Name?

Politically instigating your customers is a definite path to failure. Multiple firms have sought to demonstrate their noble motives by associating with a political group, but this has only led to a deep split in their potential market as well as several boycotts.

And, in today’s market, where customers opt-in for brands that express the right message on culture, social problems, and government, you must consciously steer your company’s values and actions and ensure they coincide with the interests of your target audience.

Gillette is a good example of a brand that specifically targeted, insulted, and alienated its male audience. And sure enough, customers boycotted the brand, and its sales took a sharp dive.

Customers cannot separate a founder or CEO’s actions from those of the business. That’s why it is vital to avoid politics or, at the very minimum, be particularly careful when approaching it; otherwise, your company will suffer the fate of Mike Lindell and his company, MyPillow.

Mistakes to Avoid when Naming a Business Brand

3. Avoid Brand Names that does not Communicate with your Target Audience

3 Mistakes to Avoid when Naming a Business Brand

Is the Name Appropriate for Your Target Audience?

Every company wants to raise its earnings significantly, but only brands perfectly aligned with their audience will be able to achieve this kind of success.

As shown in a recent Squadhelp poll, clients between 25 and 34 align with innovative and creative businesses over traditional ones. In contrast, clients between 45 and 65 prefer traditional brands.

So, if you really want your business to flourish, don’t choose a brand name that doesn’t communicate with or appeal to your target audience.

Assess your potential customers and select a tone that is appropriate for them. Edgy brand names like Alienware are good for businesses targeting young people, but if you’re targeting Baby Boomers, stick with classic names.

Every entrepreneur must have a good awareness of their target audience to come up with names that reflect their needs and personality.

And when it comes to generating the perfect brand name, a powerful business name generator is the most effective and dependable option.


Mistakes to Avoid when choosing a Business Brand Name

Watch the video below by Kelhia Mayoka if you will like to learn more on how to find your perfect brand name:


  1. Avoid Lengthy and Confusing Business brand names
  2. Don’t Send Political and Derogatory Message via your brand name
  3. Avoid Brand names that does not communicate or Resonate with your Target Audience
  • Test Your Brand Name

Before picking a name for your business, be sure that it has been thoroughly tested on a small group of your target audience.

Testing your brand name will help you evaluate whether or not your customers will enjoy it and whether it will help your business grow.

Summarily, Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency,

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today.

Arguably, they are also one of the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin and AutoNation.

MUST READ: How to Raise Capital for a Start up business.

This brings us to the end of this article about 3 Mistakes to Avoid when Naming a Business Brand via Afrokonnect.


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