Her story is not just about fame—it’s about resilience, reinvention, and maximizing opportunities. Mercy’s path was not easy; she auditioned for Big Brother Naija four times before finally getting selected. When the opportunity came, she grabbed it with both hands and never looked back.
This is the story of Mercy Eke—the Pepper Dem Queen, the entrepreneur, and the trailblazer who changed the game for women in reality television.
Mercy Eke Net Worth and Biography: Since Winning Big Brother Naija
Early Life and Educational Background
Mercy Eke was born on 29th September 1993 in Imo State, Southeastern Nigeria. Raised in a modest Christian household, she grew up with a strong belief in hard work and perseverance. Her upbringing in Imo instilled in her the values of resilience, which later became essential in her journey to stardom.
Mercy completed her primary and secondary education in Imo State before pursuing higher education. She later gained admission into Imo State University, where she studied Business Administration. Although her life in the university was modest, Mercy always had a flair for fashion, luxury, and the finer things in life. She often stood out among her peers for her confidence, charisma, and bold personality.
While her background was far from glamorous, Mercy had big dreams. Like many Nigerian youths, she faced challenges but was determined to create a life beyond limitations.
The Road to Big Brother Naija
Mercy’s life changed dramatically in 2019, but her journey to the Big Brother Naija house was not a walk in the park. She auditioned for the show four consecutive times and faced rejection each time. Yet, she did not give up. Her determination paid off when she finally got accepted into the Season 4 edition of Big Brother Naija, tagged Pepper Dem, which premiered on 30th June 2019.
Inside the house, Mercy quickly stood out. Nicknamed “Lambo” for her love of luxury and Lamborghini cars, she became known for her fiery personality, confidence, and unapologetic approach to life. She built strong alliances, entertained fans with her charisma, and never shied away from standing her ground.
After three intense months of evictions, drama, and public voting, Mercy Eke emerged as the first female winner of Big Brother Naija on 6th October 2019, walking away with the grand prize of ₦60 million and a brand new Innoson SUV. Her victory was historic, as women had never clinched the BBNaija title before her. This cemented her place in Nigerian pop culture as a trailblazer.
Life After Big Brother Naija
Winning Big Brother Naija was just the beginning of Mercy’s journey. The exposure and platform opened doors she had only dreamed of. The ₦60 million prize package was a major financial boost, but what truly set her apart was her ability to transform fame into long-term wealth and influence.
After the show, Mercy became a household name across Africa. She built relationships with celebrities, influencers, and government officials, positioning herself as more than just a reality star. She turned her popularity into a business empire, signing multiple endorsement deals and launching her own ventures.
Mercy Eke Net Worth and Biography: Since Winning Big Brother Naija
Endorsements and Brand Deals
Mercy became one of the most sought-after influencers in Nigeria after her BBNaija win. Her beauty, charisma, and strong social media following made her a hot cake for brands looking to expand their audience. Some of the companies she has worked with include:
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Royal Hair (luxury hair brand)
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Gino Tomato Paste
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Payporte Fashion Company
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Royal Electronics
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Innoson Vehicle Manufacturing (IVM)
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Mr. Taxi ride-hailing service
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Royal Hairs (luxury wigs and hair extensions)
These deals added millions to her net worth and cemented her place as a brand ambassador extraordinaire.
Entrepreneurial Ventures
Mercy Eke’s business acumen is one of her strongest traits. Rather than relying solely on endorsements, she invested in her own ventures.
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Lambo Homes
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Mercy launched Lambo Homes, a luxury real estate company focused on providing modern and affordable housing. Real estate is one of Nigeria’s most competitive sectors, but Mercy leveraged her fame to give the business visibility and credibility.
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M&M Luxury
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In 2020, she unveiled M&M Luxury, her fashion line specializing in hoodies, T-shirts, joggers, and other trendy wear. Her brand quickly gained popularity, particularly among young Nigerians who admired her style.
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Social Media Influencing
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With over 3 million Instagram followers, Mercy monetizes her influence by partnering with local and international brands. She uses her social media as both a lifestyle diary and a business platform, balancing entertainment with marketing.
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Reality TV and Relationship with Ike Onyema
Mercy’s love life has always attracted attention. During her time in the Big Brother Naija house, she developed a relationship with fellow housemate Ike Onyema. Their chemistry was undeniable, and after the show, they continued dating.
The couple launched a reality TV show, Mercy & Ike, which premiered on 26th April 2020. The show gave fans an inside look into their relationship, business ventures, and personal lives. It drew comparisons to international reality series like Keeping Up with the Kardashians.
The show was commercially successful, attracting sponsorships and advertising deals. However, their relationship eventually hit the rocks. Despite the breakup, the show boosted Mercy’s public profile and income.
Mercy Eke’s Cars and Luxury Lifestyle
Mercy has a taste for luxury, and her car collection is proof of her success. Some of the vehicles in her garage include:
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IVM G40 SUV – worth about ₦35 million (her BBNaija prize car)
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Range Rover Autobiography SUV – worth about ₦120 million
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Range Rover Velar – worth over ₦50 million
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Mercedes-Benz GLC300 SUV
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Mercedes-Benz G-Wagon – worth about ₦70 million
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Mercedes-Benz GLK350
Her love for exotic cars aligns with her nickname “Lambo”, making her one of the most stylish female celebrities in Nigeria.
Mercy Eke vs Laycon: Who Is Richer?
Mercy’s financial success often sparks comparisons with other BBNaija winners, especially Laycon, who won Season 5 in 2020. While Laycon’s net worth is estimated at $460,000, Mercy is reportedly worth $600,000, making her the richest Big Brother Naija housemate of all time.
Her ability to maintain financial stability years after her win sets her apart. While many reality stars fade into obscurity, Mercy has sustained relevance and continued to grow her brand.
Cultural Impact and Influence
Mercy Eke is more than just a BBNaija winner; she is a cultural phenomenon. Her bold fashion choices, outspoken personality, and luxury lifestyle have made her a role model for many young women.
Her famous phrase “I just want to relax and be taken kiaruf”, which she made during her reality TV show, quickly became a viral meme and was even turned into a clothing slogan. Moments like this show how Mercy effortlessly influences pop culture.
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Mercy Eke Net Worth – Mercy Lambo
As of 2025, Mercy Eke’s net worth is estimated at $600,000. Her wealth comes from:
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BBNaija cash prize and winnings
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Brand endorsements and ambassadorships
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Her businesses (Lambo Homes and M&M Luxury)
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Reality TV appearances
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Social media influencing
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Luxury investments and properties
While $600,000 is the conservative estimate, her true worth may be higher, considering her assets and undisclosed earnings.
Biography and Profile Summary of Mercy Eke
| Name: | Mercy Eke |
| Other Names: | Mercy Lambo |
| Date of Birth: | 29th September 1993 |
| Age: | |
| Place of Birth: | Owerri, Imo State |
| State of Origin: | Imo State |
| Profession: | Media Personality, Businesswoman, Entrepreneur, Actress, Video Vixen |
| Alma Mata: | Imo State University |
| Marital Status: | Single |
| Net Worth: | $600,000 |
Conclusion about Mercy Eke Net Worth and Biography: Since Winning Big Brother Naija
Mercy Eke’s story is one of perseverance, resilience, and transformation. From auditioning four times for Big Brother Naija to becoming the first female winner, she proved that determination pays off. She took the fame from BBNaija and turned it into a thriving empire in real estate, fashion, and media.
Her success makes her a role model for Nigerian youths, especially women who aspire to rise above limitations. Today, Mercy is not just the Pepper Dem Queen but also a symbol of what it means to chase dreams fearlessly and create wealth from opportunities.
With her growing influence, business acumen, and relentless drive, Mercy Eke’s best years are still ahead of her. She remains a shining example of how reality TV fame can be transformed into a long-lasting legacy. This brings us to the end of this post about Mercy Eke Net Worth, Biography, Career and the Rise of the Pepper Dem Queen via Afrokonnect. Kindly let us know what you think via the comment section below before you leave. Thank you for reading along.
